Why Brands Need Sustainable CPG Packaging Design Agency Services
Additional information may be required depending on the type and scale of the project. The more complete information you have, the better we can ensure that the end result matches your desired outcome. If your sustainable cpg packaging design agency services include multiple components or accessories, we may incorporate a kitting process to reduce fulfillment costs and save inventory space. This flexibility not only reduces financial risks but also allows companies to test the waters, refine their offerings, and gradually scale their export operations see more.
It’s a perfect example of how a packaging design agency can blend modern design with branding to create functional and collectible products. We believe that exceptional food packaging starts with a deep understanding of your brand and target market. We offer branding workshops that can help us discover your core brand, together. We pour passion and precision into every project, ensuring that each design reflects the quality of your product and the values of your brand. Partnering with cpg packaging design services specializing in sustainable cpg packaging design agency services. The company’s expertise and innovative approach bring unique perspectives to the table, which results in new ideas that can create lift for products at retail.
We create the visual design, mockups, and brand-aligned concepts, then collaborate with display fabricators or manufacturers who handle production. Shasta brings her knowledge of industry standards and regulations, experience in sourcing and production, and passion for beautiful, effective design to every project. Juliana is a multi-faceted graphic designer with over five years of experience in CPG packaging, print, and digital design. You’ll provide feedback and ultimately select one direction for the brand. The goal for the mood boards is to visually define the direction for your brand, ensuring that you know what to expect from the branding and packaging.
With bold, vibrant colors and unique typography, the eye-catching design mirrors the brand’s message of standing out and speaking up against exploitation in the chocolate industry. By combining creativity with sustainability, Who Gives A Crap has created packaging that stands out from the competition. And, on top of that, it appeals to the growing number of eco-conscious consumers who want to reduce their environmental impact. Your product’s packaging is the first thing consumers notice when they see it on a shelf or listed on an online store. And when your consumer packaged goods (CPG) are stacked alongside a load of competitors, your packaging needs to instantly stand out and compel shoppers to pick your product over the rest. Sony's original PlayStation 5 packaging employed a clear design hierarchy, putting the console front and center while using text and color to guide the eye to key features.
This consumer-focused era of sustainable cpg packaging design agency services requires ethnographic research and a deep understanding of their target customers’ daily habits. But brands that gather data to inform decisions build brand equity and customer trust. Strong brands also told customers they could expect consistency from their favorite products.
Usability tests and customer feedback sessions are also in trend, helping collect valuable insights on consumer perception and usage. Listen to their thoughts and opinions on the design and identify areas for improvement and refinement. Before we jump from technical specifications to mass production, the intervening stage should take care of creating and testing physical prototypes of the packaging design. The CPG package structure should be designed to optimize shelf space, facilitate shipping and storage, and improve the overall customer experience.
The color palette evokes authenticity that helps the product stand apart in the usually subdued dried-bean aisle. The typography plays to being true-to-brand with almost ancient-inspired letterforms that pair with clean, easy-to-read support text that ensure product details are easy to spot. If transparent cost is a factor in your decision, consider Superside’s CaaS subscription model.
While leading SmashBrand and investing in budding brands, Kevin is committed to mentoring aspiring sustainable cpg packaging design agency services. His profound industry knowledge, from grasping retail trends to understanding shelf dynamics, serves as invaluable guidance for brands striving to carve out their niche. Being an active participant in the CPG industry prevents you from assuming the role of selling to one-time buyers.
With over 20 years of experience, they’ve won over 200 international awards for packaging design. Their accolades include Designer of the Year for Pentawards 2021 and Best of the Test for Red Dot in 2016. They’ve also worked with several liquor brands to launch new products, including Signature Brew, Brewdog and Plymouth Gin. This agency’s international list of clients includes Jack Daniels, Baskin Robbins Brown, Snoop Dogg, Pink Floyd, Lululemom and many more.
When it comes to consumer-packaged goods (CPG), data-driven design powerfully influences the consumer experience. It starts with gathering granular consumer data—everything from buying patterns to emotional responses to packaging aesthetics. Advanced analytics tools then dissect this data with the aim of providing insights that can be transformative to marketers. Choosing an agency that can translate your brand's essence into physical, market-ready packaging can be a challenging task in a field teeming with talent. The key lies in understanding your brand, your audience, and the message you want your packaging to convey.
These design variants are intended for adapting the existing pouch artwork to different sizes, flavors, or scents. Creating entirely new pouch designs that deviate from the approved artwork will be treated as a separate design project. These design variants are intended for adapting the existing label artwork to different sizes, flavors, or scents.
To cope with this issue, consult with experts rather than relying on guesswork. They’ll understand your needs and ensure you get the best practical solution that fulfills all packaging needs. Embracing design as a strategic advantage allows brands to adapt to market shifts and consumer trends proactively. In this way, design becomes the silent architect of a brand's future, laying the foundation for sustained success. These case studies illustrate the transformative power of thoughtful sustainable cpg packaging design agency services in the CPG industry, from boosting sales to enhancing brand image.
This consistent visual language strengthens brand recognition and has been well-received, particularly among younger consumers. Packaging that doesn't just look good but feels intuitive, resonates with consumers on an emotional level, and ultimately drives sales. In a market where consumer attention is the main currency, data-driven design is the investment that keeps on giving.
The BrandFix process is designed for hustling entrepreneurs who don't have time to waste on fluffy thought exercises. Good sustainable cpg packaging design agency services tells people what the product is, who it’s for, and why it’s worth buying, all in a matter of seconds. Walk through any grocery store, and you’ll see hundreds of products competing for your attention. In our packaging engineering services, we take pride in working with a diverse range of materials. This includes traditional options like corrugated cardboard, paper, and molded pulp, as well as innovative eco-friendly sources such as recycled ocean bound plastic and biodegradable foam. If there’s a special material you can’t find in the kit, our material experts are sure to source it.
Sustainable cpg packaging design agency services works with the best-known brands to provide a holistic approach to product and package design. These insights informed the new package design, which featured an “easy tab” that made the process simple and accessible for customers. The package wasn’t just for transporting or displaying the product — it needed to help the people who use it.
Using our proven process, we weave together the product details, packaging materials, and your unique brand essence to sustainable cpg packaging design agency services that set your product apart on the shelf or on the screen. Despite its small size, Mousegraphics has earned a formidable reputation as a top food and beauty packaging design company. Over the last four decades, the Mousegraphics team has served various international clients across industries. As a full-service branding and packaging design agency, they’ve helped startups find their feet and launched new products for established brands. Kevin Smith is the founder of SmashBrand, a brand development agency specializing in the CPG and FMCG sectors. Under Kevin's guidance, SmashBrand seamlessly integrates brand strategy, design, and detailed consumer testing, ensuring impactful market outcomes and enhanced sales velocities for its clients.
We specialize in sustainable cpg packaging design agency services, food and beverage packaging, and supplement packaging. Eye Candy wanted to create packaging that really stood out on shelves to help the brand capture attention in a crowded market. Eye Candy Design has vast experience in both branding design and packaging, including glass packaging, pouches, and beverages.
The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate. A clear understanding of the sustainable cpg packaging design agency services at this stage is challenging but important. Identifying the target demographic, their preferences, and buying behaviors will all help the designer tailor the packaging in a way that the consumer relates and connects to it.
Even the freezer aisle itself, with shoppers rushing through cold temps and low visibility, was forcing this redesign to be extremely intentional. This design service is available to existing clients with a professionally designed logo system and vector files on hand. Your products help bring about a more just, regenerative, and healthy society so all species can thrive. → Clearly communicate your core differentiators and attributes to move more products. Flexfoam’s superior design, performance and experience come together to deliver superior period protection for your busy lifestyle.
This can also be a difficult process that needs a lot of attention but also a lot of patience. Having a team with extensive experience in federal regulation compliance can be a lifesaver. When done right, it communicates your promise, builds trust, and drives consumer decisions. This loosens many of the constraints of traditional CPG packaging design. Plus, products sold digitally place fewer limitations on packaging design than the dimensions required for brick-and-mortar shelving. For brands with a brick-and-mortar focus, standing out on store shelves has long been a top priority.
These products are typically sold in packages and are available in retail stores, supermarkets and other places where consumers shop. Our experience and expertise in eCommerce means sustainable cpg packaging design agency services can provide exactly the right packaging to eliminate any risk of product damage in transit and ensure all products arrive in perfect condition, every time. Taylor’s retail solutions enable you to build your brand by reaching customers at the right time and providing seamless shopping experiences. Connect with customers and tell your brand’s story with custom flexible packaging, folding cartons and more specialty packaging. Taylor provides leading brands with state-of-the-art printing, marketing communications and branding solutions.
As a result, salty snack promotions became 91% more effective from 2024 to 2025. Invest in high-quality packaging material to enhance your brand perception and product value. Premium materials like thick paperboard or durable plastic can create a sense of luxury and exclusivity. Branding with high-quality sustainable cpg packaging design agency services can actually elevate your product and set it apart from competitors. At this stage, designers incorporate any input they have received from the client, the target audience, and other relevant stakeholders. The idea is to make sure that the packaging meets all requirements while exceeding expectations.
We can extend your style guide to package collateral such as quick start guides & manuals, inserts, bags & pouches, stickers, and booklets. Manufacturing and shipping feasibility are essential to the process, and sustainable cpg packaging design agency services production and logistics experts work closely with our designers every step of the way. Rietbroek brings a distinguished record of delivering strategic value creation and more than 25 years of global leadership experience across some of the world's largest consumer products companies. Most recently, he served as the inaugural Chief Executive Officer and Director of Primo Brands Corporation, a publicly traded, leading North American branded bottled water company. Before serving as CEO of Primo Brands, Mr. Rietbroek served as Chief Executive Officer at Primo Water Corporation, a publicly traded provider of sustainable drinking water solutions.
This sustainable cpg packaging design agency services approach shows how daring choices in packaging redesign can elevate a brand and make it unforgettable. By rethinking materials, shapes, and visuals, brands can break through the noise with designs that demand a second look. Before releasing a design, designers ensure it undergoes a performance package design test to check its practicality and storytelling ability. It performs in real-life scenarios, reinforcing the brand’s values at every step. The rise of environmentally conscious consumers has made sustainability a key storytelling element. Designs incorporate materials like recycled fishing nets or other eco-friendly components, helping brands communicate their commitment to reducing packaging waste.
These boards act as a collaborative tool to explore logo and packaging direction, helping shape design choices that reflect your unique vision. They help us align on style, color, fonts and more—giving you a voice in the creative direction from the start. They spark meaningful conversations and help shape a strategic, cohesive brand identity and packaging design that connect with your audience. Standing out in a crowded food and beverage market is tough—especially when your packaging blends in with the competition. At sustainable cpg packaging design agency services, we take a strategic approach to packaging design that ensures your product grabs attention, connects with your ideal customer, and drives sales.